FEDOFUTBOL 2022
Growing the Game Through Digital Strategy
How It Started
In 2021, I took on the challenge of managing the digital presence of the Dominican Soccer Federation (FEDOFUTBOL) and the Dominican National Teams (SEDOFUTBOL). At that time, the accounts were unstable, with inconsistent posting, little support for players, and minimal storytelling to engage fans.
My goals were clear:
Increase the fan base on official accounts.
Create relevant sports content.
Optimize the brand’s connection with its audience.
Strengthen the institutional identity of FEDOFUTBOL.
Use stories that generated interaction year-round.
The Strategy
Built player profiles that humanized both men’s and women’s squads.
Created structured content calendars for matches, tournaments, and grassroots programs.
Elevated visibility for women’s soccer
and youth categories (U17, U20).
Leveraged Instagram Stories, polls, and reels for fan interaction.
Filled “off-season” gaps with historical content and inspirational stories, ensuring constant engagement.
The Results (2022)
Within a year, we transformed the federation’s digital footprint across all platforms:
Engagement tripled across all platforms compared to 2021.
Stories about women’s and U17 teams consistently ranked among the most shared posts.
International audience expanded — reach grew in the U.S., Spain, and Latin America.
Brands and sponsors began to see digital platforms as a valuable activation space.
Highlights
Built a balanced identity showcasing men’s, women’s, and youth football.
Achieved triple-digit growth in followers across all major platforms.
Positioned FEDOFUTBOL as a modern federation in a baseball-dominated country.
Created a year-round engagement model that didn’t depend only on match days.
Conclusion
Leading the digital transformation of FEDOFUTBOL and SEDOFUTBOL proved how strategy and storytelling can elevate even a sport competing against national giants like baseball.Through structured content, inclusivity, and consistent storytelling, I helped grow the fan base, amplify the players’ voices, and position Dominican soccer as a digital brand that connects locally and resonates globally.