Mini Workshop: Digital Commercialization | July 2020

This short-format session was designed as an introduction to social media with a specific focus on commercialization. The objective was to help participants understand how different platforms work, what can and cannot be sold through them, and which platform best fits the brand they want to promote. We explored practical questions such as: What can I do with Stories? Do they actually work? and provided a framework for understanding analytics and how to integrate them into a sales strategy.

Participants also learned how to create the best strategies and build the fundamentals needed to influence customer behavior and generate revenue that would contribute to the growth of their brand. This mini workshop gave attendees a clear and actionable roadmap to improve their sales proposals and capture the attention of key clients, while also equipping them with the knowledge to adapt their digital presence to the right platforms for their goals.

Hosts: Shantal Disla & Antonio Puesán