Marketing Digital Aplicado al Béisbol | June-July 2020

Was the very first interactive workshop I launched under Nación Marketing in 2020, designed to give athletes, professionals, and students the tools to understand how digital strategy connects with the game. In this session, we explored topics such as defining content strategies and objectives, discovering the right tools, the importance of design, the “how” of posting, the role of influencers, and a basic guide to monetization.

This program was even more significant because it marked our strategic collaboration with the Advanced Baseball Learning Center (ABLC), the first baseball learning institute created in the Dominican Republic and a pioneer in this type of business. It was a groundbreaking moment in the country because, together, we introduced a structured way to apply digital marketing directly to baseball, helping participants not only to create better content but also to see the opportunities to build their brand and generate income through their platforms.

Hosts: Shantal Disla & Antonio Puesán