Somos Una Voz Project

Challenge

In September 2017, Hurricane Maria devastated Puerto Rico and left millions without food, power, shelter, or access to basic needs. The urgency for aid was immense, and yet time was short to mobilize a global response.

Solution

Renowned artists Marc Anthony and Jennifer Lopez spearheaded the creation of Somos Una Voz, an alliance of celebrities, organizations, and media partners committed to delivering critical support to those most affected.

What made this effort remarkable was the speed: in less than two weeks, an unprecedented telethon concert was organized and broadcast simultaneously on NBC, Telemundo, and Univision, uniting voices and audiences worldwide.

Antonio Puesán’s Role

At the heart of the project’s impact was its digital strategy, led by Antonio Puesán. His expertise in content and social media amplification ensured that:

• The project’s mission resonated with diverse communities across the Americas.

• Awareness and urgency were built in record time.

• Digital content inspired action and donations, expanding the campaign’s reach beyond traditional media.

Results

• The Somos Live! concert featured global artists including Stevie Wonder, Bruno Mars, Mary J. Blige, Demi Lovato, DJ Khaled, Maroon 5, Romeo Santos, Ricky Martin, Daddy Yankee, Maluma, and Juan Luis Guerra.

• Achieved unprecedented digital reach and impressions in a two-week promotional window.

• Raised millions of dollars in relief funds, benefitting:
  • American Red Cross
  • UNICEF
  • Feeding America
  • Habitat for Humanity
  • Save the Children
  • United Way
  • United for Puerto Rico

• Proved the power of uniting celebrity influence + digital strategy to respond to humanitarian crises.

Highlights

• Organized in just 14 days — from idea to execution.

• Activated the collective reach of 1 billion social media followers.

• Became a historic example of how entertainment and digital innovation can save lives.

• Positioned Antonio Puesán as a trusted strategist in high-impact global campaigns.

Conclusion

The Somos Una Voz project stands as a testament to the power of unity, compassion, and digital innovation. By amplifying voices through social media, Antonio Puesán helped transform a two-week idea into a global movement that brought hope, relief, and change to communities devastated by Hurricane Maria.